Odor and Perfume

perfume COMMUNICATION AND ADVERTISING CHANEL Xing Cheng Zhao Qin Zeynep Sezer Chanel Perfume Background Whats the various of the man and womans perfume Man perfume is broadly speaking vegetation type, dame perfume with floral majority And from perfume stores foot see it, man perfume feel-bottle mostly concise maintain edge, lady perfume bottles atomic number 18 mostly curve. Man perfume bottle of people of colour with grey,black, blue, give priority to warm color Lady scent-bottle color is rich, have got beige, pink, red, etc Key message This fruit is a unisex perfume, so it cannot have obvious difference between man and woman. e should invite a artist to frame a wonderful scent-bottle,a attractive bottle design will catch consumers eye . this will increase sales volume. picky features Beca engagement to specify both men and women can use, so perfume bottle cannot too feminine also cannot too hard, so two paragraphs are designed respectively scent-bottle may be better. Also we need to reveal this unisex perfume which has unique flavor. This perfume will used by the couples who want to make their relationships strong. Another finical feature is the fruits use an surround friendly materials which are biodegradable.There are still many problems of environmental protective covering in recent years. Our returns with bio-degradable packaging. It is favorable to Protect the environment and cant increase waste . Our target consumers Our new perfume is produced for the young sort people especially couple between 16-25 years old and who are living in english speaking countries. For our new product, we chose young multiplication because our product will launch in Valentines day so we focalise the young couples who wants to steal the present for each others. The other reseason of our target is our products scorn expense.We want to make the young people able to buy the product who have small budget. USP As unique selling points, we focus on price. o ur unisex perfume is produced with lower price by well-known up market manufacture. Our customers choose our new product on basis of price with brands quality. Media of Advertisement As a media advertisement using TV technical-Use a storyboard to illustrate maybe invite famous star as a spokesperson to act the story. We decided to choose for our TV m angiotensin-converting enzymeymaking(prenominal) as Robert Pattinson and Emma watson nowadays who are very famous and England stars.Because this is a unisex perfume, if use of television advertising can describe a be intimate story illustrates this one perfume products. our main idea is reflected in this scent unisex, and romantic, aesthetic. The main storyline is a couple of strange men and women with the equivalent fragrance, in passing, are each other on the same odour attracted, then fell in love Because this kind of perfume is produced by a well-known up-market manufacturer,So the quality of products is believing,and it alrea dy have a bunch of loyal customers.The company now wishes to enter the lower end of the market, the products price will be cheaper than other products of company. It is attractive to consumers, wondrous perfume with cheap price . Radio spot- write the bridge player to make a radio play as a advertisement, including snuff it effects and music Magazine -use famous star to take many fashion photograph and we are going to make the testers for customers in magazine. We make the people try our perfume in beauty shops and malls. Other media- we use e-branding in facebook and the websites.We will inform the customers about our promotions and new product in Chanels website. And also we use the billboard in street with the photographs of our brand star. spare promotion This perfumes key point is unisex, so special promotion is the perfume is a couple perfume, if a couple to buy lovers perfume, so that they can be presented a set of new product trial outfit. To launch the new perfume in Valentines Day activities(make roll up perfume body lotion & shower gel) The products discount activities buy one get 50% discount for the second one.