Microsoft: A case in cross-company transformation Essay

One of the key challenges facing this federation is the overleap of proper innovation. Most of the harvest-tides that be produced by the company for the past old age be principal(prenominal)ly influenced the existing products from their competitors. This is very evident from the fact that the Windows in operation(p) system was a great deal influenced by UNIX which had been incorporated in the Apple operating(a) systems. Also, Microsoft office suite was greatly influenced by tradeus and also watchword perfect. The lack of innovation in Microsoft Company does not stop here (Terwiesch & Ulrich, n.d.). It has gone further to produce the product that is similar to those that are on the market. This browser, internet explorer resembled Netscape and recently they have produced a search locomotive Bing, which is very similar to Google. This implies that there is a continuous strategy that is fol emited by Microsoft when it keeps on producing imitations of other products with t he encourage of very heavy managers of marketing to athletic supporter in promoting these particular products among the people in the bid to brook a very big share in the market.Due to this, it raft be easily criticized that despite the fact that million dollars have been used on the search engine Bing, it has not offered anything worthwhile or anything that can be termed as extra better as compared to whatever is being offered by the search engine google however, it is expected that Bing would contain some more features as compared to google. This would mean that Bing entrust contain a little more features that are not available for google. This is only thin that may favor the low profile Bing and give it an added advantage to Bing and give a better programme to the users.I realize that without getting proper innovation ideas, it bequeath be very touchy for Microsoft to generate the same amount of profit and curb this amount that they are currently earning backed up by the companys cash cow which is Microsoft office and also Microsoft windows. Going by the I production of this Microsoft cloud computing, Microsoft has to prepare itself very well for the solve of the incoming web based computing and not give much attention to their traditional desktop computing. For it to retain with the innovations, it has to be very watchful on how to plan the prices that it willing be charging for its operating systems and its applications which are usually available free of charge through the internet (Vermesan & Friess, n.d.). It should straightaway continue with the innovations on the basis of its new Bing search engine and rack up true that there are some uncommon features and this will give it equal reasons to the customers as to why they should consider this particular search engine. Microsoft should try to poll this issues keenly and tap resources and extract its full potentials for the purpose of innovation. Addressing this challenges will help Mi crosoft in the future in a lot of ways. For instance, it will make sure that Microsoft is stable in the market and that the competition that it may suck from other competitors in the market will not derail it (Terwiesch & Ulrich, n.d.). Addressing this challenges will make sure that Microsoft Company gets unparalleled features that stand out in various ways thus rendering the company a unique and different face in the market thus more customers will be drawn and fighted in the company for the purpose of the unique products.Low price strategy.If this company adhere to this strategy strictly, it will now be very differentiating candidly among the monopolistic practices that it had adopted previously on the basis of their operating systems. Microsoft company can just continue to snuff it under this strategy and also provide its regular products but maintain the price at its minimum and this will go a broad way helping Microsoft in that it will be very difficult for other new entra nts to diffuse into the market (Vermesan & Friess, n.d.) .aided by this low pricing strategy, Microsoft a s accompany will gain a lot of popularity by reaching out very many users. This will larn Microsoft gain a very large market share .this will work effectively since the legal age of the users will prefer to use the low price products and services as compared to the pricey ones.Another strategy that Microsoft can use is the no-frills strategy. Due to the introduction of the cloud computing idea, the majority of the computing will be online based and this means that the customer fealty to the web-based applications and online soft wares is foreseen to be low. This means that customers can change their online web-based applications and the software if they are given good quality products at relatively reduced prices (Vermesan & Friess, n.d.). If Microsoft keeps their main focus on the innovations, this idea will be attractive to the customers that are price sensitive and do not care about the product quality. If this strategy is adopted by Microsoft, it can retain its customers while ensuring that their customers get best products with reduced prices. I would strongly recommend these particular initiatives to be implemented in Microsoft I at all they are arouse in grabbing the future market and through this, they will remain to be the best company that provides the services of their kind.ReferenceVermesan, O., & Friess, P. Building the hyperconnected society.Terwiesch, C., & Ulrich, K. Innovation Tournaments.